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View notes - chapter 1 - introduction_to_marketing_ch_1ppt from marketing ba 303 at penn state. Chapter 1 marketing is all around us •section 11 marketing and the marketing concept •section 12 the importance of marketing •section 13 fundamentals of marketing. Scribd is the world's largest social reading and publishing site.
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Section 11 defining marketing, section 12 who does marketing and section 13 why study marketing are edited versions of the chapter sections of the same titles appearing in ‘chapter 1: what is marketing’ of the textbook ‘principles of marketing,’ authored by university of minnesota libraries publishing edition, 2015 – this book. Marketing learn with flashcards, games, and more — for free.
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